Driving Past the 30-Second Spot VP of Chrysler and Jeep Listen to AUDIO of the Interview (30 minutes) >> News and Info About the Chrysler Group: Chrysler Pushes Characters and Product Equally in New Effort Characters Carry Chrysler’s SUV Message Dodge Seeks New Star for its Hemi Ads If […]
Driving Past the 30-Second Spot VP of Chrysler and Jeep Read Highlights of the Interview >> We met with Jeff Bell, VP of Chrysler and Jeep to examine his strategies for the success of the branded entertainment product placement, thoughts on cross-platform distribution, dealings with financial transactions and advice for […]
Driving Past the 30-Second Spot VP of Chrysler and Jeep The Inside Branded Entertainment recommends you to Listen the AUDIO of the Interview (30 minutes) >> Read Detailed Highlights of the Interview >> News and Info About the Chrysler Group: Chrysler Pushes Characters and Product Equally in New Effort Characters […]
P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns HIGHLIGHTSListen to AUDIO of the Interview >> Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone magazine and most recently, has […]
P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Read Highlights of the Interview >> Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group, part of a branding and advertising agency. She put a Swiffer into the hands of Jessica Simpson on […]
P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Recent Headlines: P&G;’s Gillette Moves Global Media Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone branded entertainment online magazine and […]
Going Online With Organic: What’s Hot in Digital Campaigns? Organic’s Chief Executive Officer Mark Kingdon is bridging the gap between brands and the digital space, one branded entertainment campaign at a time. With the top branding agencies in the world and big clients like Daimler Chrysler experimenting with online […]
Going Online With Organic: What’s Hot in Digital Campaigns? Related Articles: TNS: Top 10 Advertisers Spent 3.3% Less in ’05 Chrysler Announces Organizational Shifts Banking On The Internet For Better Brand-Building Chrysler Taps Community for Auto Show Sites Organic’s Chief Executive Officer Mark Kingdon is bridging the gap between […]
Going Online With Organic: What’s Hot in Digital Campaigns? Related Articles: TNS: Top 10 Advertisers Spent 3.3% Less in ’05 Chrysler Announces Organizational Shifts Banking On The Internet For Better Brand-Building Chrysler Taps Community for Auto Show Sites Organic’s Chief Executive Officer Mark Kingdon is bridging the gap between brands […]
Maker of “Big Mini Cooper Moment” Tells All President of Davie-Brown Entertainment HIGHLIGHTSListen to AUDIO of the Interview >> It’s rare that the words “Mini Cooper” and “The Italian Job” aren’t mentioned in the same breathe. It was Tom Meyer, President of Davie-Brown Entertainment, who constructed the perfect integration […]
Measuring Product Placement Success President Patrick Quinn and Vice President Research Director Leo KivijarvHIGHLIGHTSListen to AUDIO of the Interview >> PQ Media in the News: The Tracker: There’s Less Than Meets The Eye In TV Placement Economy Press Release: Global Branded Entertainment Spending and Measurement Report Media research and consulting […]
Measuring Product Placement Success President Patrick Quinn and Vice President Research Director Leo KivijarvRead Highlights of the Interview >> PQ Media in the News: The Tracker: There’s Less Than Meets The Eye In TV Placement Economy Press Release: Global Branded Entertainment Spending and Measurement Report Media research and consulting firm […]