“Product Integration and Advertisting in Video Games” Interview Highlights We sat down with Massive CEO Mitch Davis to discuss how brands are finding their place among all the video game action. Here are highlights from his candid interview. Click here to watch the video. Massive’s Video Game Network and Player […]
Massive’s improvement: full-motion vid game ads: Adds TV-like spots to its network Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about their new full motion video/audio ad units, sound and motion billboards and future e-commerce opportunities in video games. Watch Video Interview (2:35 minutes) – Windows Media Player Watch Video Interview (2:35 minutes) – Quicktime […]
General Manager of Nielsen Interactive Entertainment Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of gaming, […]
General Manager of Nielsen Interactive Entertainment Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of […]
Q&A With Michael Dowling General Manager of Nielsen Interactive EntertainmentTable of Contents About Nielsen Interactive Entertainment Overview of the Video Game Industry Defining the Types of Gaming Key Findings of the Nielsen Entertainment and Activision Study Effectiveness of Advertising in TV Versus Video Games Defining Types of Game Integrations How […]
View Video Interview with Massive CEO Mitch Davis Massive Incorporated is the world’s first and only video game network. With patent-pending technology and its network of exclusive publisher and developer partnerships, Massive aggregates the largest gaming audience, delivers advertising across a network of premier video game titles and provides measured […]