Purchase the research reports and market intelligence about companies and brands. Designed to keep you on top of the trends and ahead of the competition, these Adobe PDF and Excel reports are available for immediate download.
View all Brandweek and Nielsen Media Research reports.
Branded Entertainment Directory – 2006 Edition
Published by Adweek directories, find a comprehensive list of the advertising agencies and brands that are on the forefront of Branded Entertainment, the integration of brands and media. Discover the key decision makers, contact information, agency representation, annual media expenditures, annual billings, services and parent companies.
Top 100 Branded Entertainment Opportunities in 2006 – BASIC Edition
Get access to 100 of 2006’s hottest branded entertainment and product placement opportunities in films, DVD releases, TV, celebrity events and music for hot entertainment properties like American Idol, Da Vinci Code, Casino Royale (James Bond), MTV Awards and from major studios and networks like Sony, Paramount and Fremantle, Fox and WB. You also receive deal-making insights and tips. (PDF)
Top 100 Branded Entertainment Opportunities in 2006 – DELUXE Edition
With the deluxe package, you get access to 100 of 2006’s hottest branded entertainment and product placement opportunities in films, DVD releases, TV, celebrity events and music for hot entertainment properties like American Idol, Da Vinci Code, Casino Royale (James Bond), MTV Awards and from major studios and networks like Sony, Paramount and Fremantle, Fox and WB. You also receive deal-making insights and tips.
Plus, receive 12 monthly email updates and a complimentary 30-minute phone consultation with Branded Entertainment experts.
Brandweek Video Gaming Directory
Detailing the leading developers, biggest publishers and top equipment manufacturers in the video game industry, this comprehensive directory puts you in touch with key decision-makers.
Brandweek’s 2004 Superbrands Report
Brandweek’s 2004 Superbrands report presents an analysis by Brandweek’s reporters of the brand rankings in 25 key categories based on 2003 sales while also providing media expenditures and the brands lead advertising agency. The report also ranks America’s top 2000 brands by comparing sales from 2002 to 2003 and the % change. Consumer perceptions of brands from Harris Interactive’s EquiTrend study round out the package.
Brandweek Entertainment and Information Directory
If recreation and information industries interest you, then the profiles of these 1,000+ plus brands are indispensable.
Brandweek Electronics Directory
The cutting edge of technology for consumers and business with computers, electronics and telecommunications companies.
Nielsen Media Research 2004 Q3 Top-100 Spending Brands On TV (Excel)
Top-100 Spending Brands on TV You know what company is leading TV spending, but what products are the focus of the dollars spent? This report provides the total spending and units on television by media type (Network TV, Cable TV, Syndicated TV, Spanish Language Network TV and Local TV) for the top 100 products. Find the components necessary to effectively focus on the prominent details accentuated by brand identity. Make decisions with an understanding of the individual products that are the industry leaders.
Nielsen Media Research 2004 Q3 – Top-100 Spending Advertisers On TV (Excel)
Are P&G;, General Motors and Daimler Chrysler still battling as the largest advertisers on TV? Will Time Warner and Disney continue to make inroads? Use this report to assess what companies are leading television advertising. This report provides the top companies advertising on television. Total spending and units are reported by each television media type (Network TV, Cable TV, Syndicated TV, Spanish Language Network TV and Local TV). The Monitor-Plus service uses the term “advertiser” to identify the company that owns the brand advertised in one of the monitored advertising media. This data is essential to complete a thorough analysis of competitive television advertising. With this knowledge, you will be able to devise strategies within the context of the major players.
Nielsen Media Research 2004 Q3 – Top-100 Spending Categories On TV (Excel)
Top-100 Spending Categories on TV What categories spend the most money on television advertising? Is it fast food restaurants, prescription drugs? Do they favor a particular type of television advertising? This report answers those questions and more. Assess the top 100 categories by their total spending and units on television by media type (Network TV, Cable TV, Syndicated TV, Spanish Language Network TV and Local TV). “Category” is a compilation of related brands or services. By examining the activity in the marketplace you can better bring to point a successful advertising focus. Design and implement compelling plans by having a complete view of all category activity.
