Why a Music Strategy Matters to Brands
- If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a “music strategy,” according to Steve Yanovsky, music and emerging media strategy consultant at Mindshare, a unit of GroupM, a media investment management firm.
December 16 – Brandweek
Exec Moves at MediaCom
- WPP Group’s MediaCom has expanded the management duties of two executives and hired two others, including Paul Hindle to run its GlaxoSmithKline assignment and Gregg Pruitt to oversee new business development.
December 16 – Adweek
PR, marketing powerhouses merge
- Entertainment public relations and marketing powerhouses BNC and PMK/HBH on Tuesday made their merger official.
December 15 – The Hollywood Reporter
A Look Back: 2009 Year in Review
- From Wawa’s recession-survival guide to the numerous reports of store sell-offs and closings, along with stories on historic lows in global consumer confidence, the status of the economy had a clear influence on the top news stories of the year.
December 13 – Convenience Store News
Billboard.biz Q&A: Vevo CEO Rio Caraeff
- On the eve of Tuesday’s launch of online music video service Vevo, company CEO Rio Caraeff sat with Billboard to discuss the year-long effort behind the creation of the initiative, his vision for the service’s immediate future, how he plans to make it the No. 1 music service in North America.
December 08 – BillboardBiz
UKFC, Film Tree team for ad-funded finance
- U.K. Film Council chief executive John Woodward said the plans, still in their infancy, are a product of the old adage concerning necessity being the mother of invention.
December 01 – The Hollywood Reporter
Can Ad-Funded Financing Spur Film Production?
- “At a time when traditional sources of finance and revenues are diminishing, part of the U.K. Film Council’s job is to help the film sector with practical solutions,” Woodward said.
December 01 – Adweek
Retailers Power Up Cyber Monday Promos
- Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving.
November 23 – Brandweek
‘HSM’ China shooting in Shanghai
- BEIJING — “High School Musical” will graduate to college in China, where Walt Disney Motion Pictures International hopes to finish a Mandarin-language feature film version of the global franchise by year’s end.
November 22 – The Hollywood Reporter
Marblemedia rolls with brand integration
- Marblemedia is developing branded entertainment for “The Dating Guy,” an adult animated comedy for cable cartoon channel Teletoon, and a remake of the 1980s classic Canadian TV game show “Just Like Mom,” this time titled “Just Like Mom … and Dad.”
November 19 – The Hollywood Reporter
Media All-Stars 2009
- In a car wreck of a year for automakers, Kia saw its sales actually rise.
November 18 – Mediaweek
ConAgra and Yahoo Search For Lunchtime Viewers
- ConAgra Foods is putting snackable online media on its menu via a deal with Yahoo, which will run an online daily branded entertainment comedy program, âWhatâs So Funny?â this month.
November 14 – Brandweek
BermanBraun to Roll Out More Sites
- BermanBraun is looking to roll out next year more mass-appeal Web sites like its celebrity site Wonderwall on MSN and build out its sales force to sell to demos across them, co-founder Lloyd Braun said Wednesday.
November 12 – Mediaweek
Harley-Davidson Revs Product Placement
- The motorcycle brand announced last week that it is has teamed up with entertainment consulting agency Davie Brown Entertainment for a major product placement push in film, TV, music and video games.
November 12 – Adweek
BermanBraun to roll out mass-appeal sites
- BermanBraun is looking to roll out next year more mass-appeal Web sites like its celebrity site Wonderwall on MSN and build out its sales force to sell to demos across them, co-founder Lloyd Braun said Wednesday.
November 11 – The Hollywood Reporter