Find stories that provide insights about measuring the effectiveness of branded entertainment campaigns, determining ROI and evaluating measurement vendors.




Q&A; With Alan Gould, Founder and Co-CEO of IAG Research
Gould talks about measuring viewer recall of product placements.

Listen to the Audio Interview >>

 


 

Companies with branded entertainment measurement services:

  • Nielsen Placeviews
  • IAG Research
  • TNS Media Intelligence
  • ITVX
  • Broadcast Marketing

    • Nielsen Adds 5 Cable Nets to PlaceViews
      April 10 – Mediaweek
    • In a Multiplatform Universe, MTV Introduced the ‘Transference’ Metric
      April 04 – Mediaweek
    • Interpublic Unit Sharpens Focus
      February 27 – The Hollywood Reporter
    • IPG Forms Consumer Experience Practice
      February 24 – Adweek
    • THE TRACKER: That ’90s Show: The Return Of Jennifer Aniston’s Sweater
      February 20 – Brandweek
    • TeleFutura to Join Nielsen TV Index
      February 15 – MediaWeek
    • Networks Place Ad Revenue Report On ‘Hiatus’
      February 10 – MediaPost
    • Interpublic Reups With TNS Media Intelligence
      February 06 – Mediaweek
    • iTVX, Media e2e to Offer Branded Ent. Measurement Model
      February 07 – Indiantelevision.com
    • Interpublic Reups With TNS Media Intelligence
      February 06 – Mediaweek
    • Interpublic Reups With TNS Media Intelligence
      February 06 – MediaWeek
    • Advertisers Await Game Measurement
      January 25 – The Hollywood Reporter
    • How to Count Clicks on the Net?
      December 22 – BusinessWeek
    • 1 ROI Under Scrutiny
      December 19 – Adweek
    • TNS to Track Ads in 2 Local Cable Markets
      December 12 – Mediaweek
    • In-Game Integration Reaps Recall
      December 05 – Mediaweek
    • Activision and Nielsen Entertainment Release In-Game Research
      December 05 – GameIndustry.biz
    • Study: Prod. Integration in Vid Games Works
      November 02 – The Hollywood Reporter
    • Nielsen, CARAT Renew Monitor-Plus Deal
      October 25 – Mediaweek
    • Universal McCann Signs Up for TNS
      October 11 – Mediaweek
    • The Metrix Revolutions: The ROI Question
      September 27 – The Hollywood Reporter
    • Broadcast Marketing Launches Measurement Tool
      September 22 – broadcastmarketing

     

  • Broadcast Marketing Launches Measurement Tool for Branded Content
    Press Release – September 22 – Broadcast Marketing
  • PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
    Press Release – September 21 – PQMedia
  • Nike, Adidas Get Butts Kicked By Chef Revival
    September 19 – Brandweek
  • IAG May Hold the Key to Monitizing Product Placements
    August 22 – Mediaweek
  • The WB Licenses IAG Research’s TV Ad Data
    August 17 – Mediaweek
  • Nielsens Mull Product Integration
    August 12 – THR
  • Nielsen Scorecard Gives MLB Results
    August 1 – Mediaweek
  • NFL Signs With Nielsen Sports
    July 13 – Mediaweek
  • Will Product Placement Get Its Own Dot-Comeuppance?
    July 25 – Brandweek
  • Placement Measurement for Movies
    July 25 – Brandweek
  • TNS Unveils Branded Entertainment Reports
    July 6 – Mediaweek
  • Nielsen Moves Deeper Into Tracking Brand Integration
    June 1 – Marketing Y Medios
  • Sizing Up the Shift to Online Media
    June 6 – Mediaweek
  • Celebrity Endorsements:Black Box for ROI-focused Marketers
    June – CMO
  • Valuing Branded Entertainment
    December 30 – Hollywood Reporter