Find stories that provide insights about measuring the effectiveness of branded entertainment campaigns, determining ROI and evaluating measurement vendors.
Q&A; With Alan Gould, Founder and Co-CEO of IAG Research
Gould talks about measuring viewer recall of product placements.
Listen to the Audio Interview >>
Companies with branded entertainment measurement services:
- Nielsen Placeviews
- IAG Research
- TNS Media Intelligence
- ITVX
- Broadcast Marketing
- Nielsen Adds 5 Cable Nets to PlaceViews April 10 – Mediaweek
- In a Multiplatform Universe, MTV Introduced the ‘Transference’ Metric April 04 – Mediaweek
- Interpublic Unit Sharpens Focus February 27 – The Hollywood Reporter
- IPG Forms Consumer Experience Practice February 24 – Adweek
- THE TRACKER: That ’90s Show: The Return Of Jennifer Aniston’s Sweater February 20 – Brandweek
- TeleFutura to Join Nielsen TV Index February 15 – MediaWeek
- Networks Place Ad Revenue Report On ‘Hiatus’ February 10 – MediaPost
- Interpublic Reups With TNS Media Intelligence February 06 – Mediaweek
- iTVX, Media e2e to Offer Branded Ent. Measurement Model February 07 – Indiantelevision.com
- Interpublic Reups With TNS Media Intelligence February 06 – Mediaweek
- Interpublic Reups With TNS Media Intelligence February 06 – MediaWeek
- Advertisers Await Game Measurement January 25 – The Hollywood Reporter
- How to Count Clicks on the Net? December 22 – BusinessWeek
- 1 ROI Under Scrutiny December 19 – Adweek
- TNS to Track Ads in 2 Local Cable Markets December 12 – Mediaweek
- In-Game Integration Reaps Recall December 05 – Mediaweek
- Activision and Nielsen Entertainment Release In-Game Research December 05 – GameIndustry.biz
- Study: Prod. Integration in Vid Games Works November 02 – The Hollywood Reporter
- Nielsen, CARAT Renew Monitor-Plus Deal October 25 – Mediaweek
- Universal McCann Signs Up for TNS October 11 – Mediaweek
- The Metrix Revolutions: The ROI Question September 27 – The Hollywood Reporter
- Broadcast Marketing Launches Measurement Tool September 22 – broadcastmarketing
- Nielsen Adds 5 Cable Nets to PlaceViews
- Broadcast Marketing Launches Measurement Tool for Branded Content
Press Release – September 22 – Broadcast Marketing - PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
Press Release – September 21 – PQMedia - Nike, Adidas Get Butts Kicked By Chef Revival
September 19 – Brandweek - IAG May Hold the Key to Monitizing Product Placements
August 22 – Mediaweek - The WB Licenses IAG Research’s TV Ad Data
August 17 – Mediaweek - Nielsens Mull Product Integration
August 12 – THR - Nielsen Scorecard Gives MLB Results
August 1 – Mediaweek - NFL Signs With Nielsen Sports
July 13 – Mediaweek - Will Product Placement Get Its Own Dot-Comeuppance?
July 25 – Brandweek - Placement Measurement for Movies
July 25 – Brandweek - TNS Unveils Branded Entertainment Reports
July 6 – Mediaweek - Nielsen Moves Deeper Into Tracking Brand Integration
June 1 – Marketing Y Medios - Sizing Up the Shift to Online Media
June 6 – Mediaweek - Celebrity Endorsements:Black Box for ROI-focused Marketers
June – CMO - Valuing Branded Entertainment
December 30 – Hollywood Reporter