President Patrick Quinn
and Vice President Research Director Leo Kivijarv
PQ Media in the News:
- The Tracker: There’s Less Than Meets The Eye In TV Placement Economy
- Virtual Ads a New Reality on TV Shows
- Press Release: Global Branded Entertainment Spending and Measurement Report
- Product Placement Outpaces Ad Spending
Media research and consulting firm PQ Media’s president Patrick Quinn and vice president research director Leo Kivijarv join us to discuss the growing industry of branded entertainment product placement.
Find out how fast the market is growing, why traditional ad spending is taking a back seat to alternative media spending, about noteworthy forecasts for 2006 and more.
In interview, find out about:
- PQ Media
- Growing Product Placement Market
- Types of Financial Deals
- Traditional Ad Spending Growth Getting Trumped
- Why the Shift in Spending?
- What’s Hot for Advertisers
- Upcoming Research Reports
- Surprise Findings
- Forecasts for 2006