Clio Awards Judge Talks About Branded Entertainment
 Co-Founder of Naked Communications

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Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, Clio Awards, Woolmington will preside for a second time over a category that he pioneered, Content & Contact — awarded to campaigns that effectively leverage the convergence of creative and media in dynamic new ways. He spoke with Inside Branded Entertainment about trends in advertising; what makes a winning campaign; and how branded entertainment is becoming more than simple product placement.