Massive’s improvement: full-motion vid game ads:
Adds TV-like spots to its network
 

Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about their new full motion video/audio ad units, sound and motion billboards and future e-commerce opportunities in video games.

Watch Video Interview (2:35 minutes) – Windows Media Player

Watch Video Interview (2:35 minutes) – Quicktime

Video Interview with Massive CEO Mitch Davis
“Product Integration and Advertising in Video Games

Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about product integration and advertising in Video Games.

In this video interview, Mitch Davis shares his insights on:

 

  • How the Massive Video Game Advertising Network Works
  • Video Game Player Demographics and Behavior
  • How Brands Develop Successful Strategies for Advertising and Integrating into Games
  • Measurement, ROI, and Costs of Video Game Campaigns
  • Examples of Successful Campaigns
  • Video Games and Music
  • Future of Advertising and Brand Integration in Video Games
  • … and much more

Watch Video Interview (18 minutes) – Windows Media Player

Watch Video Interview (18 minutes) – Quicktime

View Screenshots of Dynamic Advertising in “Splinter Cell Chaos Theory” published by Ubisoft Entertainment