About Us

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Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. Since new studies show a growing ambivalence towards commercials, clever marketers have discovered how to showcase brands in television, film, music, talent and technology so that consumers pay attention. This integrated approach, which ties in product placement with invigorating sponsorships, creates a loyalty and an emotional connection to a brand never before seen.

InsideBrandedEntertainment.com was created so that you can stay on top of this innovative, exciting and evolving approach to branding, and profit from Branded Entertainment’s market success. Updated throughout the day, InsideBrandedEntertainment.com combines current business-insider information from VNU Business Media’s leading publications, including leading titles like Hollywood Reporter, Adweek, Brandweek, and Billboard, with useful directories data about companies and brands. In addition, we feature news and articles about Branded Entertainment from other web sites.

Visit us daily to stay informed about winning campaigns, hot industry topics, top strategic alliances, key players, and much more.

Who We Are

VNU eMedia manages the websites, electronic products and digital assets for the 53 magazines in the VNU Business Publications portfolio, including leading titles Adweek, The Hollywood Reporter, Billboard, Back Stage, Architecture, Progressive Grocer, Display & Design Ideas, Convenience Store News, and Beverage World.

We also support the electronic properties of VNU Expositions, which produces 56 trade shows and conferences each year including GlobalShop, Medtrade, Training Conference & Expo, OnLine Learning, Outdoor Retailer, and ASD/AMD Merchandise shows.


President: Greg Farrar
Senior Vice President, Human Resources: Michael Alicea
Senior Vice President, Marketing: Mark Hosbein
Senior Vice President, Finance: Derek Irwin
Senior Vice President, Entertainment: Gerry Byrne
Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow
Senior Vice President, Retail: David Loechner
Senior Vice President, Online: Linda McCutcheon
Senior Vice President, Building & Design: Joe Randall
Senior Vice President, Central Services: Mary Kay Sustek
Vice President, Licensing: Howard Appelbaum
Vice President, Manufacturing & Distribution: Jennifer Grego
Vice President, Audience Marketing: Joanne Wheatley