Celebrities are increasing their active participation in branded entertainment campaigns. Here are top stories about which brands and campaigns our favorite celebrities are involved with.
- Movie Stars Play It Again for DirecTV
– Brandweek
- Adidas Scores With Reggie Bush
– Brandweek
- Pepsi Signs Mariah Carey for Concerts and Ringtones
– PROMO Xtra
- Motorola Rings Up Mariah Carey for Promotion
– Brandweek
- Kate Moss Back in Calvin Klein Jeans
– Brandweek
- Avon Calling On ‘Days of Our Lives’ Stars
– Brandweek
- Daytime Talk Becoming Brand New Game
– The Hollywood Reporter
- Making the Brand: Sean “Diddy” Combs’ New Fragrance
– BillboardMagazine
- Keri Russell Putting Best Face Forward
– Brandweek
- Felicity Huffman and Dove
– The Hollywood Reporter
- Celebrity Brand Exposure Goes Gratis
– BusinessWeek
- Duffs, IceBreakers Partnership Continues
– BillboardBiz
- Chrysler shares spotlight with (Harrison) Ford in ‘Firewall’
– AutoWeek
- Rock ‘n Roll Band KISS To Launch Fragrance Brand
– Brandweek
- Jessica Simpson Steps Into Footwear
– Brandweek
- Mariah Pitches Intel In TV Ad
– BillboardBiz
- Black Eyed Peas Customized Civic is Honda’s Prize
– PROMO Xtra
- Diet Pepsi Can Gets Star Treatment
– Adweek
- Bill Maher and Amazon in ‘Fishbowl’
– Adweek
- Jessica Simpson, the Muppets and the Super Bowl
– Brandweek
- Destiny’s Child: A Perfect Fit for Brands
– BillboardMagazine
- Penelope Cruz is Natural Match for L’Oreal
– Brandweek
- For L’Oreal, Johansson Is ‘Worth It’
– Adweek
- Michelle Kwan Is Golden to Marketers
– The New York Times
- Nike To Release Kobe Bryant Signature Line
– Sporting Goods Business
- Timberlake’s Clothing Line In Sync With Success
– BillboardMagazine
- Maximizing a 50 Cent Investment
– billboard.biz
- Daddy Yankee Partners With Reebok
– BillboardBiz
- Jerry Hall Takes on Erectile Dysfunction
– Brandweek
- Lizzie Grubman’s Suv Client
– Brandweek
- Country Artist Darryl Worley and Kmart
– BillboardMagazine
- Rolling Stones Dig Up Songs for Starbucks
– The Hollywood Reporter
- McCartney, Fidelity Launch Charity
– BillboardBiz
- Adidas, Tracy McGrady Team For Campaign
– Brandweek
- Mary J. Blige and Crest: Creating Smiles
– Procter & Gamble
- Brands Keep in Sync With Celebrities
– BillboardMagazine - Regis Philbin, New Spokesman for Welch’s
– Brandweek - Redman to Be Featured in ‘Crime’
– The Hollywood Reporter - If the Tee Fits: Desperate Housewives & Hanes
– Brandweek - Martha’s Debut: Not Bad, but Needs Improvement
– BusinessWeek - Martha Stewart’s Ponchos a Hit on the Web
– The Hollywood Reporter - Bound For Placement Glory; CoverGirl and Queen Latifah
– Brandweek - Tiger Woods in EA Online Salvo
– Adweek - Madonna & Kanye West Alongside Apple iTunes Phone
– BillboardMagazine - Depeche Mode Ticket Download Plan
– BBC News - A Step Above “Curious”: Britney Spears’ “Fantasy”
– Brandweek - A Tale of Two Marthas for Brand Partners
– The Hollywood Reporter - Jamie Lee Curtis Is New Face For Hasbro
– Brandweek - Paul McCartney to Grace Fidelity Campaign
– Brandweek - Warhol to Make the Scene on Levi’s
– San Jose Mercury News (registration) - Making the Band: Bon Jovi, Turning Bands Into Brands
– BillboardMagazine - Stewart, Rock Have Best ‘Buzz’
– Adweek - Charriol Ads to Star Actress Emily Procter
– Brandweek - Desperate 7Up Adds Flavors, Housewives
– Brandweek - Liz Hurley, on the Cover and in the Ads
– The New York Times (registration) - Martha’s Sponsors Revealed
– adjab.com - Stones Rolling With TNT, Nascar
– Brandweek - Could Jack White Be Coke’s Real Thing?
– Detroit Free Press - Product Placement Pacts Cut for ‘Stewart’
– The Hollywood Reporter - Stewart’s Wrap Under Wraps
– Brandweek - Sean “P Diddy” Combs Sean John Empire
– gnextinc.com - Vagrant to Tony Hawk Tracks
– The Hollywood Reporter - Celebs to ‘Sell’ Phones
– New York Post (registration) - Joss Stone Does “Got Milk?” Promo
– Chicago Sun-Times - Iacocca Teams With Snoop Dogg
– CNN Money - Chrysler Tunes In With Missy Elliott
– Brandweek - With Facelift, Hollywood Prepares For A Close-up
– Adweek - If The Shoe Fits: Carrie Underwood and Skechers
– BillboardMagazine - TLC to Show ‘Martha’ in Discovery Pact
– The Hollywood Reporter - Reebok Partners With Nelly
– BillboardBiz - Making The Brand: Kimberley Locke Thinks Big
– BillboardMagazine - Sheryl Crow In Tune With Dell
– BillboardBiz - Elijah Wood Says Video Game Concert …
– mtv.com - Celebrity-Driven Hip-Hop Brands
BillboardMagazine - Rock Star: INXS Extends to Web
– Mediaweek - Reebok, Rapper 50 Cent Mix Sports and Music
– Adweek - 50 Cent To Promote Reebok’s GXT II
– Radio Monitor - Soccer: The Cult of David Beckham
– iht.com - Celebrity Endorsements:Black Box for ROI-focused Marketers
– CMO - Licensing: ABC Rolling Disparate Housewives Merchandise
– Brandweek - Hasbro Signs Jesse McCartney to Promote Twister Moves
– promomagazine.com - U2 Teaches the World About Texting
– OnlineSPIN - Hispanics Department Stores Welcome Celebrity-Endorsed Retail
– Marketing Y Medios