Celebrities are increasing their active participation in branded entertainment campaigns. Here are top stories about which brands and campaigns our favorite celebrities are involved with.

 

  • Movie Stars Play It Again for DirecTV
     – Brandweek
  • Adidas Scores With Reggie Bush
     – Brandweek
  • Pepsi Signs Mariah Carey for Concerts and Ringtones
     – PROMO Xtra
  • Motorola Rings Up Mariah Carey for Promotion
     – Brandweek
  • Kate Moss Back in Calvin Klein Jeans
     – Brandweek
  • Avon Calling On ‘Days of Our Lives’ Stars
     – Brandweek
  • Daytime Talk Becoming Brand New Game
     – The Hollywood Reporter
  • Making the Brand: Sean “Diddy” Combs’ New Fragrance
     – BillboardMagazine
  • Keri Russell Putting Best Face Forward
     – Brandweek
  • Felicity Huffman and Dove
     – The Hollywood Reporter
  • Celebrity Brand Exposure Goes Gratis
     – BusinessWeek
  • Duffs, IceBreakers Partnership Continues
     – BillboardBiz
  • Chrysler shares spotlight with (Harrison) Ford in ‘Firewall’
     – AutoWeek
  • Rock ‘n Roll Band KISS To Launch Fragrance Brand
     – Brandweek
  • Jessica Simpson Steps Into Footwear
     – Brandweek
  • Mariah Pitches Intel In TV Ad
     – BillboardBiz
  • Black Eyed Peas Customized Civic is Honda’s Prize
     – PROMO Xtra
  • Diet Pepsi Can Gets Star Treatment
     – Adweek
  • Bill Maher and Amazon in ‘Fishbowl’
     – Adweek
  • Jessica Simpson, the Muppets and the Super Bowl
     – Brandweek
  • Destiny’s Child: A Perfect Fit for Brands
     – BillboardMagazine
  • Penelope Cruz is Natural Match for L’Oreal
     – Brandweek
  • For L’Oreal, Johansson Is ‘Worth It’
     – Adweek
  • Michelle Kwan Is Golden to Marketers
     – The New York Times
  • Nike To Release Kobe Bryant Signature Line
     – Sporting Goods Business
  • Timberlake’s Clothing Line In Sync With Success
     – BillboardMagazine
  • Maximizing a 50 Cent Investment
     – billboard.biz
  • Daddy Yankee Partners With Reebok
    – BillboardBiz
  • Jerry Hall Takes on Erectile Dysfunction
    – Brandweek
  • Lizzie Grubman’s Suv Client
    – Brandweek
  • Country Artist Darryl Worley and Kmart
    – BillboardMagazine
  • Rolling Stones Dig Up Songs for Starbucks
    – The Hollywood Reporter
  • McCartney, Fidelity Launch Charity
    – BillboardBiz
  • Adidas, Tracy McGrady Team For Campaign
    – Brandweek
  • Mary J. Blige and Crest: Creating Smiles
    – Procter & Gamble
  • Brands Keep in Sync With Celebrities
    – BillboardMagazine
  • Regis Philbin, New Spokesman for Welch’s
    – Brandweek
  • Redman to Be Featured in ‘Crime’
    – The Hollywood Reporter
  • If the Tee Fits: Desperate Housewives & Hanes
    – Brandweek
  • Martha’s Debut: Not Bad, but Needs Improvement
    – BusinessWeek
  • Martha Stewart’s Ponchos a Hit on the Web
    – The Hollywood Reporter
  • Bound For Placement Glory; CoverGirl and Queen Latifah
    – Brandweek
  • Tiger Woods in EA Online Salvo
    – Adweek
  • Madonna & Kanye West Alongside Apple iTunes Phone
    – BillboardMagazine
  • Depeche Mode Ticket Download Plan
    – BBC News
  • A Step Above “Curious”: Britney Spears’ “Fantasy”
    – Brandweek
  • A Tale of Two Marthas for Brand Partners
    – The Hollywood Reporter
  • Jamie Lee Curtis Is New Face For Hasbro
    – Brandweek
  • Paul McCartney to Grace Fidelity Campaign
    – Brandweek
  • Warhol to Make the Scene on Levi’s
    – San Jose Mercury News (registration)
  • Making the Band: Bon Jovi, Turning Bands Into Brands
    – BillboardMagazine
  • Stewart, Rock Have Best ‘Buzz’
    – Adweek
  • Charriol Ads to Star Actress Emily Procter
    – Brandweek
  • Desperate 7Up Adds Flavors, Housewives
    – Brandweek
  • Liz Hurley, on the Cover and in the Ads
    – The New York Times (registration)
  • Martha’s Sponsors Revealed
    – adjab.com
  • Stones Rolling With TNT, Nascar
    – Brandweek
  • Could Jack White Be Coke’s Real Thing?
    – Detroit Free Press
  • Product Placement Pacts Cut for ‘Stewart’
    – The Hollywood Reporter
  • Stewart’s Wrap Under Wraps
    – Brandweek
  • Sean “P Diddy” Combs Sean John Empire
    – gnextinc.com
  • Vagrant to Tony Hawk Tracks
    – The Hollywood Reporter
  • Celebs to ‘Sell’ Phones
    – New York Post (registration)
  • Joss Stone Does “Got Milk?” Promo
    – Chicago Sun-Times
  • Iacocca Teams With Snoop Dogg
    – CNN Money
  • Chrysler Tunes In With Missy Elliott
    – Brandweek
  • With Facelift, Hollywood Prepares For A Close-up
    – Adweek
  • If The Shoe Fits: Carrie Underwood and Skechers
    – BillboardMagazine
  • TLC to Show ‘Martha’ in Discovery Pact
    – The Hollywood Reporter
  • Reebok Partners With Nelly
    – BillboardBiz
  • Making The Brand: Kimberley Locke Thinks Big
    – BillboardMagazine
  • Sheryl Crow In Tune With Dell
    – BillboardBiz
  • Elijah Wood Says Video Game Concert …
    – mtv.com
  • Celebrity-Driven Hip-Hop Brands
    BillboardMagazine
  • Rock Star: INXS Extends to Web
    – Mediaweek
  • Reebok, Rapper 50 Cent Mix Sports and Music
    – Adweek
  • 50 Cent To Promote Reebok’s GXT II
    – Radio Monitor
  • Soccer: The Cult of David Beckham
    – iht.com
  • Celebrity Endorsements:Black Box for ROI-focused Marketers
    – CMO
  • Licensing: ABC Rolling Disparate Housewives Merchandise
    – Brandweek
  • Hasbro Signs Jesse McCartney to Promote Twister Moves
    – promomagazine.com
  • U2 Teaches the World About Texting
    – OnlineSPIN
  • Hispanics Department Stores Welcome Celebrity-Endorsed Retail
    – Marketing Y Medios