See the winners, finalists and attendees who celebrated Adweek Magazine’s first annual Branded Entertainment “BUZZ AWARDS”


The Buzz Award Winners

The Momentum Worldwide team accepts the Best Overall Campaign Award for American Express Presents: U.S. Open Live at Rockefeller Center
The Translation team wins Best Music campaign for Hewlett-Packard



Adweek’s VP of Sales Randy McDowell presents the Best Overall Campaign award to Momentum’s Greg Luckman


FirstFireworks and Buena Vista Pictures Marketing accept the award for Best Film/Movie Product Placement


(from left to right) Randy McDowell, VP of Sales, Adweek Magazines; Chris Moseley, EVP/Chief Marketing Officer, Hallmark Channel; Charlotte Erwin, Publisher, Brandweek; Mary Beth Johnston, VP Marketing Services, Adweek Magazines; and Wright Ferguson, Jr., EVP/Sales Adweek Magazine


GM Planworks and General Motors’ Pontiac Division win big for Best Advertainment and Best TV Product Placement


The Martin Agency takes home the Best Internet campaign award for Olympus America