Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created the Buzz Awards to honor excellence in the integration of brands and media.
See Photos of Award Winners and Finalists
- Best Sports and Best Overall Program: Momentum Worldwide for American Express
- Best Content Sponsorship: Fallon for Lee Dungarees
- Best Advertainment: GM Planworks for Pontiac/General Motors
- Best Music: Translation for Hewlett-Packard
- Best Branded Location: deutschMedia, lead agency among several IPG agencies, for Bank of America
- Best Print: Young & Laramore for The Delta Faucet Company
- Best Integrated Campaign: McKinney for Audi
- Best Wireless Promotion: Fox Mobile Entertainment
- Best Film/Movie Product Placement: Walt Disney/Buena Vista/FirstFireworks for Visa
- Best Internet: The Martin Agency for Olympus America
- Best TV Product Placement: GM Planworks for Pontiac/General Motors
FOR IMMEDIATE RELEASE
Adweek Magazines Presents First Annual “BUZZ AWARDS”
Momentum Worldwide for American Express Awarded Best Overall Program
NEW YORK, NY June 24 – Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at an exclusive cocktail reception at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards program to honor excellence in the integration of brands and media.
More than 170 entries were judged by Liz Carboni, Senior Manager Media Buying, Kraft Foods; Peter Gardiner, Partner/Chief Media Officer, Deutsch, Inc.; Pat Jones, Director of Development, Carat Entertainment; Jarrod Moses, CEO, Alliance; and Frank Zazza, CEO, iTVX.
Momentum Worldwide took home the grand prize for “Best Overall Program,” in addition to its “Sports” category win for “American Express – Live at the U.S. Open.”
Other category winners were:
- Best Advertainment: GM Planworks for Pontiac/General Motors
- Best Content Sponsorship: Fallon for Lee Dungarees
- Best Film/Movie Product Placement: Walt Disney/Buena Vista/FirstFireworks for Visa
- Best Internet: The Martin Agency for Olympus America
- Best Music: Translation for Hewlett-Packard
- Best Print: Young & Laramore for The Delta Faucet Company
- Best TV Product Placement: GM Planworks for Pontiac/General Motors
- Best Wireless Promotion: Fox Mobile Entertainment
- Best Integrated Campaign: McKinney for Audi
- Best Branded Location: deutschMedia, lead agency among several IPG agencies, for Bank of America
Winners will be profiled in an upcoming issue of Adweek, Brandweek and Mediaweek.
