The branded entertainment online magazine offers you the most popular stories.
Film Review: Yes Man
Audiences will say “yes” to this energized, easy-watching tale of an antisocial, bummed-out L.A. junior loan officer who is suckered into a rousing seminar of the “Power of Yes” movement and swallowed into its frenzied mantra of even saying “yes” to complete strangers and their dubious requests.
– Film Journal
maniaTV Fires Up ‘BarBeQuay’
Original online video hub maniaTV has unveiled BarBeQuay with Jonah Ray, a comedy-infused talk show with a twistâeach episode takes place at a party thrown by the showâs hostâand guests can only answer questions through improv or comedy performances.
– Mediaweek
Prediction: Forget about that Ford Mustang KITT
It’s hard to say whether primetime television or the U.S. auto industry is in worse shape.
– The Hollywood Reporter
Magna Entertainment Fades to Black
The move comes as Magna has been repositioned by the holding company as a unit that supports the efforts of IPG media shops with research and marketplace intelligence gathering.
– Adweek
IPG’s Magna Global Entertainment Unit Shuttered
The move comes as Magna has been repositioned by the holding company as a unit that supports the efforts of IPG media shops with research and marketplace intelligence gathering.
– Mediaweek
Context, not Content, Is King
Audiences fragment.
– Adweek
As the peacock wobbles, NBC must work now to repair its damaged brand
“Brand” is a wearisome, overused corporate-speak term, a word TV executives lean on while speaking at podiums as if vague marketing concepts actually matter more than their company’s bottom line.
– The Hollywood Reporter
Commentary: NBC must work to repair its damaged brand
“Brand” is a wearisome, overused corporate-speak term, a word TV executives lean on while speaking at podiums as if vague marketing concepts actually matter more than their company’s bottom line.
– The Hollywood Reporter
Diet Coke Digital Series Bubbling
NEW YORK Diet Coke has long associated its brand with style and entertainment.
– Adweek
Editor’s Letter: You Can’t Go Home Again
Last week, I watched the series premiere of Life on Mars, ABC’s remake of the hit British drama.
– Sales and Marketing Management
GUNS N’ SODAS
Earlier this year, Dr Pepper put out a press release offering free soda to any American if the long-awaited Guns N’ Roses album came out before the end of 2008.
– Billboard Branded Entertainment Online Magazine
New blood is here
Showtime has secured the first bona fide smash movie since chief film suppliers Paramount, MGM and Lionsgate opted to start their own network.
– The Hollywood Reporter
Showtime-Summit deal includes ‘Twilight’
Showtime has secured the first bona fide smash movie since chief film suppliers Paramount, MGM and Lionsgate opted to start their own network.
– The Hollywood Reporter
ASME Broadens Online Magazine Awards
In its call for National Magazine Awards entries for 2009, the American Society of Magazine Editors has split the General Excellence Online category into two, reflecting the maturing of online media.
– Mediaweek
