P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns HIGHLIGHTSListen to AUDIO of the Interview >> Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone magazine and most recently, has […]
P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Read Highlights of the Interview >> Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group, part of a branding and advertising agency. She put a Swiffer into the hands of Jessica Simpson on […]
P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Recent Headlines: P&G;’s Gillette Moves Global Media Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone branded entertainment online magazine and […]