Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Listen to AUDIO of the Interview (30 minutes) >> Recent Stories about IAG: IAG Helps Monetize Product Placements WB Licenses IAG’s TV Ad Data Mueller-Lust Joins IAG Alan Gould, the founder and Co-CEO […]
Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Read Highlights of the Interview >> Alan Gould, the founder and Co-CEO of IAG Research, talks about his company’s unique product placement measurement product. It gives advertisers, networks and brands important data and insights […]
Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Listen to AUDIO of the Interview (30 minutes) >> Read Detailed Highlights of the Interview >> Recent Stories about IAG: IAG Helps Monetize Product Placements WB Licenses IAG’s TV Ad Data Mueller-Lust Joins IAG […]