Bo Burlingham is the author of Small Giants, Companies That Choose to be Great Instead of Big (Portfolio, 2006) and the editor at large of Inc. magazine. Drawing on 25 years of small business research (and a massive rolodex) Burlingham offers insights on branded entertainment, and how some companies are using it […]
Bo Burlingham is the author of Small Giants, Companies That Choose to be Great Instead of Big (Portfolio, 2006) and the editor at large of Inc. magazine. Drawing on 25 years of small business research (and a massive rolodex) Burlingham offers insights on branded entertainment, and how some companies are using it […]
Small Giants: Companies That Choose To Be Great Instead of Big (Portfolio, 2006) Bo Burlingham is the author of Small Giants, Companies That Choose to be Great Instead of Big (Portfolio, 2006) and the editor at large of Inc. magazine. Drawing on 25 years of small business research (and a massive […]
“Product Integration and Advertisting in Video Games” Interview Highlights We sat down with Massive CEO Mitch Davis to discuss how brands are finding their place among all the video game action. Here are highlights from his candid interview. Click here to watch the video. Massive’s Video Game Network and Player […]
Tina Wells CEO, Buzz Marketing Headlines and Info: Buzz Marketing CEO Tina Wells on Trends to Watch Making The Brand: Bratz Bring The Noize About Buzz Marketing Group These days, teens are growing up in a digitized and exciting ad world where U2 promotes their iPods, McDonald’s gets them to […]
Massive’s improvement: full-motion vid game ads: Adds TV-like spots to its network Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about their new full motion video/audio ad units, sound and motion billboards and future e-commerce opportunities in video games. Watch Video Interview (2:35 minutes) – Windows Media Player Watch Video Interview (2:35 minutes) – Quicktime […]
PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report PQ Media, the global leader in branded entertainment research, and iTVX, the worldwide leader in branded entertainment quality measurement, have formed a strategic partnership to collaborate on the first global branded entertainment spending and measurement analysis. […]
Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Listen to AUDIO of the Interview (30 minutes) >> Recent Stories about IAG: IAG Helps Monetize Product Placements WB Licenses IAG’s TV Ad Data Mueller-Lust Joins IAG Alan Gould, the founder and Co-CEO […]
Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Read Highlights of the Interview >> Alan Gould, the founder and Co-CEO of IAG Research, talks about his company’s unique product placement measurement product. It gives advertisers, networks and brands important data and insights […]
Surveying the Truth: Measuring Viewer Responsiveness to Product Placement on Television Founder and Co-CEO of IAG Research Listen to AUDIO of the Interview (30 minutes) >> Read Detailed Highlights of the Interview >> Recent Stories about IAG: IAG Helps Monetize Product Placements WB Licenses IAG’s TV Ad Data Mueller-Lust Joins IAG […]