Q&A with Vice President Mike Peretz and Director Claire Maguire of Integrated Sales & Strategic Partnerships HIGHLIGHTSListen to AUDIO of the Interview >> A&E; Television Networks has made creating deep branded entertainment partnerships one of its main business goals in recent years, teaming up with brands like Southwest airlines […]
A&E Television Networks’ Strategy, Campaigns and Insights Vice President and Director Claire Maguire of Integrated Sales & Strategic Partnerships More A&E; Campaigns: Hollywood Home Movies Partnership between A&E; and Kraft (case study) Lincoln Financial Group and THC (case study) Save Our History Partnership between THC and Bank of America […]
A&E Television Networks’ Strategy, Campaigns and Insights Vice President and Director Claire Maguire of Integrated Sales & Strategic Partnerships More A&E; Campaigns: Hollywood Home Movies Partnership between A&E; and Kraft (case study) Lincoln Financial Group and THC (case study) Save Our History Partnership between THC and Bank of America (press […]