Finding Big Ideas at R/GA Q&A with Dawn Winchester, EVP of Client Services Founded in 1977, R/GA is the world’s most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. EVP pf Client Services Dawn Winchester spoke to Inside Branded Entertainment about creating […]
Hollywood Heats Up with Food Network Food Network’s VP of MarketingHIGHLIGHTSListen to AUDIO of the Interview >> Food Network has a new starring role in Queen Latifah’s new movie “Last Holiday”. The cable network’s tasty treats are not only props in scenes but are central to the movie’s story […]
NASCAR’s Race Towards Hollywood NASCAR Digital Entertainment As director of film, television and music entertainment for NASCAR Digital Entertainment, Sarah Nettinga develops and oversees original film and television concepts and music tie-ins for the brand. Integrations with Walt Disney Pictures “Herbie: Fully Loaded”, Sony Pictures’ soon-to-be-released film “Talladega Nights” with […]
NASCAR’s Race Towards Hollywood NASCAR Digital Entertainment Related Articles: In The Driver Seat: Rock Radio & NASCAR Charlotte, N.C., Wins NASCAR Hall of Fame As director of film, television and music entertainment for NASCAR Digital Entertainment, Sarah Nettinga develops and oversees original film and television concepts and music tie-ins for […]
NASCAR’s Race Towards Hollywood from NASCAR Digital Entertainment Related Articles: In The Driver Seat: Rock Radio & NASCAR Charlotte, N.C., Wins NASCAR Hall of Fame As director of film, television and music entertainment for NASCAR Digital Entertainment, Sarah Nettinga develops and oversees original film and television concepts and music tie-ins […]
THE NEXT BIG IDEA: THE FUTURE OF BRANDED ENTERTAINMENT (Featuring Adweek Media’s Buzz Awards) Hosted by Adweek Media, Billboard and The Hollywood Reporter The Beverly Hilton, Beverly Hills, CA October 29-30 www.thenextbigidea.com MEDIA AND MONEY: THE INTERSECTION OF MEDIA, ENTERTAINMENT & WALL STREET Hosted by Dow Jones and The Nielsen […]
Q&A with Vice President Mike Peretz and Director Claire Maguire of Integrated Sales & Strategic Partnerships HIGHLIGHTSListen to AUDIO of the Interview >> A&E; Television Networks has made creating deep branded entertainment partnerships one of its main business goals in recent years, teaming up with brands like Southwest airlines […]
A&E Television Networks’ Strategy, Campaigns and Insights Vice President and Director Claire Maguire of Integrated Sales & Strategic Partnerships More A&E; Campaigns: Hollywood Home Movies Partnership between A&E; and Kraft (case study) Lincoln Financial Group and THC (case study) Save Our History Partnership between THC and Bank of America […]
A&E Television Networks’ Strategy, Campaigns and Insights Vice President and Director Claire Maguire of Integrated Sales & Strategic Partnerships More A&E; Campaigns: Hollywood Home Movies Partnership between A&E; and Kraft (case study) Lincoln Financial Group and THC (case study) Save Our History Partnership between THC and Bank of America (press […]
Clio Awards Judge Talks About Branded Entertainment Co-Founder of Naked Communications Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, Clio Awards, Woolmington will preside for a second time over a category that he pioneered, […]
Clio Awards Judge Talks About Branded Entertainment Co-Founder of Naked Communications Related Links: Woolmington, Collins Chair Clio Juries Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, Clio Awards, Woolmington will preside for a second […]
Clio Awards Judge Talks About Branded Entertainment Co-Founder of Naked Communications Related Links: Woolmington, Collins Chair Clio Juries Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, Clio Awards, Woolmington will preside for a second […]