Month: November 2014

Q&A With Michael Dowling

General Manager of Nielsen Interactive Entertainment  Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of gaming, […]

Q&A With Michael Dowling

General Manager of Nielsen Interactive Entertainment    Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of […]

Q&A With Michael Dowling

Q&A With Michael Dowling General Manager of Nielsen Interactive EntertainmentTable of Contents About Nielsen Interactive Entertainment Overview of the Video Game Industry Defining the Types of Gaming Key Findings of the Nielsen Entertainment and Activision Study Effectiveness of Advertising in TV Versus Video Games Defining Types of Game Integrations How […]

Q&A With Laura Caraccioli-Davis

Integrating Brands Into Pop Culture Senior Vice President and Director of Starcom Entertainment Laura Caraccioli-Davis, Senior Vice President and Director of Starcom Entertainment, sat down with us to share her insights on the inner workings of creating successful branded entertainment campaigns. She reveals inside information on branded entertainment deals, some […]

Q&A With Laura Caraccioli-Davis

Integrating Brands Into Pop Culture Senior Vice President and Director of Starcom Entertainment Listen to AUDIO of the interview (30 minutes) >>Read Highlights of the Interview  As a link between marketers and the entertainment industry, Laura Caraccioli-Davis creates exclusive opportunities that integrate brands into popular culture. She recently enhanced a client’s strategic […]