General Manager of Nielsen Interactive Entertainment Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of gaming, […]
General Manager of Nielsen Interactive Entertainment Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers. Dowling talks about the effectiveness of product integrations into games, the different types of […]
Q&A With Michael Dowling General Manager of Nielsen Interactive EntertainmentTable of Contents About Nielsen Interactive Entertainment Overview of the Video Game Industry Defining the Types of Gaming Key Findings of the Nielsen Entertainment and Activision Study Effectiveness of Advertising in TV Versus Video Games Defining Types of Game Integrations How […]
Integrating Brands Into Pop Culture Senior Vice President and Director of Starcom Entertainment Laura Caraccioli-Davis, Senior Vice President and Director of Starcom Entertainment, sat down with us to share her insights on the inner workings of creating successful branded entertainment campaigns. She reveals inside information on branded entertainment deals, some […]
Integrating Brands Into Pop Culture Senior Vice President and Director of Starcom Entertainment Listen to AUDIO of the interview (30 minutes) >>Read Highlights of the Interview As a link between marketers and the entertainment industry, Laura Caraccioli-Davis creates exclusive opportunities that integrate brands into popular culture. She recently enhanced a client’s strategic […]
Clips of the Winning Campaigns from the Buzz Awards The advertising community’s most creative gathered to celebrate the Branded Entertainment efforts of top agencies and brands on June 23. Here are the award-winning campaigns of the night. Read More About Adweek’s Buzz Awards >> Congratulations to all the Winners! Best […]
Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created the Buzz Awards to honor excellence in the integration of brands and media. See Photos of Award Winners and FinalistsCongratulations to all the Winners! Best Sports and Best Overall Program: Momentum Worldwide […]