Purchase the research reports and market intelligence about companies and brands. Designed to keep you on top of the trends and ahead of the competition, these Adobe PDF and Excel reports are available for immediate download. View all Brandweek and Nielsen Media Research reports. Branded Entertainment Directory – 2006 Edition Published by Adweek […]
Why a Music Strategy Matters to Brands If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a “music strategy,” according to Steve Yanovsky, music and […]
Find stories that provide insights about measuring the effectiveness of branded entertainment campaigns, determining ROI and evaluating measurement vendors. Q&A; With Alan Gould, Founder and Co-CEO of IAG Research Gould talks about measuring viewer recall of product placements. Listen to the Audio Interview >> Companies with branded entertainment […]