PQ Media releases exclusive research on Product Placement.Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million Full Release Stamford, CT – While more than 90% of product placement dollars are spent on television and films, savvy advertisers and marketers are […]
PQ Media releases exclusive research on Product Placement. Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million While more than 90% of product placement dollars are spent on television and films, savvy advertisers and marketers are also turning to other […]
View Video Interview with Massive CEO Mitch Davis Massive Incorporated is the world’s first and only video game network. With patent-pending technology and its network of exclusive publisher and developer partnerships, Massive aggregates the largest gaming audience, delivers advertising across a network of premier video game titles and provides measured […]
Purchase the research reports and market intelligence about companies and brands. Designed to keep you on top of the trends and ahead of the competition, these Adobe PDF and Excel reports are available for immediate download. View all Brandweek and Nielsen Media Research reports. Branded Entertainment Directory – 2006 Edition Published by Adweek […]
Why a Music Strategy Matters to Brands If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a “music strategy,” according to Steve Yanovsky, music and […]
Find stories that provide insights about measuring the effectiveness of branded entertainment campaigns, determining ROI and evaluating measurement vendors. Q&A; With Alan Gould, Founder and Co-CEO of IAG Research Gould talks about measuring viewer recall of product placements. Listen to the Audio Interview >> Companies with branded entertainment […]