The Hollywood Reporter

NEW YORK — Anheuser-Busch is making major changes to Bud.TV in an effort to revitalize the struggling Web channel. Tony Ponturo, vp global media and sports marketing at A-B, says CEO August Busch’s comment to investors last month that the site — the most ambitious Inside Branded Entertainment Initiative from […]

Most Popular Stories

The branded entertainment online magazine offers you the most popular stories. Film Review: Yes Man Audiences will say “€œyes” to this energized, easy-watching tale of an antisocial, bummed-out L.A. junior loan officer who is suckered into a rousing seminar of the “€œPower of Yes”€ movement and swallowed into its frenzied […]

Branding and advertising agency

What’s Hot

The following companies and brands are engaged in branded entertainment campaigns.   Branded Entertainment Directory Published by Adweek directories, find a comprehensive list of the advertising agencies and brands that are on the forefront of Branded Entertainment Agencies, the integration of brands and media. Discover the key decision makers, contact information, […]

Q&A With Jeff Bell

Driving Past the 30-Second Spot  VP of Chrysler and Jeep Listen to AUDIO of the Interview (30 minutes) >>  News and Info About the Chrysler Group: Chrysler Pushes Characters and Product Equally in New Effort Characters Carry Chrysler’s SUV Message Dodge Seeks New Star for its Hemi Ads   If […]

Q&A With Jeff Bell

Driving Past the 30-Second Spot  VP of Chrysler and Jeep Read Highlights of the Interview >> We met with Jeff Bell, VP of Chrysler and Jeep to examine his strategies for the success of the branded entertainment product placement, thoughts on cross-platform distribution, dealings with financial transactions and advice for […]

Q&A With Jeff Bell

Driving Past the 30-Second Spot  VP of Chrysler and Jeep The Inside Branded Entertainment recommends you to Listen the AUDIO of the Interview (30 minutes) >> Read Detailed Highlights of the Interview >>  News and Info About the Chrysler Group: Chrysler Pushes Characters and Product Equally in New Effort Characters […]

Q&A with Melissa Dawn Johnson

 P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns HIGHLIGHTSListen to AUDIO of the Interview >>     Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone magazine and most recently, has […]

Q&A with Melissa Dawn Johnson

 P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Read Highlights of the Interview >>      Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group, part of a branding and advertising agency. She put a Swiffer into the hands of Jessica Simpson on […]

Q&A with Melissa Dawn Johnson

 P&G’s Branded Entertainment Pioneer Creating Breakthrough Campaigns Recent Headlines: P&G;’s Gillette Moves Global Media     Melissa Dawn Johnson is a branded entertainment trailblazer for Procter & Gamble’s Media & Entertainment Innovation group. She put a Swiffer into the hands of Jessica Simpson on Rollingstone branded entertainment online magazine and […]

Industry Trends

These stories provide insights into hot emerging industry trends in the branded entertainment marketplace. Find out how the brand integration agency into TV, film, video games, music, Internet and print is taking shape and finding new ground — so you can stay ahead of the curve.     Mobile Branding […]

Organic

Going Online With Organic: What’s Hot in Digital Campaigns?   Organic’s Chief Executive Officer Mark Kingdon is bridging the gap between brands and the digital space, one branded entertainment campaign at a time. With the top branding agencies in the world and big clients like Daimler Chrysler experimenting with online […]