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| NEWS IN BRIEF |
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| Novela affair for Telemundo, Ford |
- Telemundo is partnering with Ford for the launch of a 22-episode miniseries novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning July 7.
July 01, 2008
- The Hollywood Reporter
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| Telemundo, Ford Strike Pact |
- NEW YORK Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
July 01, 2008
- Adweek
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| Telemundo, Ford Strike Mini-series Novela Pact |
- Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
June 30, 2008
- Mediaweek
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| AMC Throwing Mad Money At Mad Men |
- The dashing, Brylcreemed character, played by John Hamm, is at the center of the biggest marketing campaign that Rainbow Media's AMC network has ever launched.
June 30, 2008
- Brandweek
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| Women rise, shine at THR power fete |
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| WGA Blasts Hidden Integration |
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| A-listers fire back for SAG |
- The battle of dueling A-listers heated up Tuesday as SAG enlisted 67 actors â including Jack Nicholson, Ben Stiller and Martin Sheen â to back its campaign against the ratification of AFTRA's tentative pact with the studios and networks.
June 25, 2008
- The Hollywood Reporter
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| The Biggest Schmoozer |
- Visitors to Silverman's office, for instance, will spy a poster of P.T. Barnum, a reminder of Silverman's days at Tufts University, where he was the proud recipient of the school's P.T. Barnum award.
June 20, 2008
- Brandweek
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| Coalition Urges FCC to Adopt Product Placement Rules |
- In the letter to FCC chairman Kevin Martin, the coalition argues that the lines are blurred between TV programming and advocacy, which includes such practices as product placement and product integration.
June 20, 2008
- Adweek
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| SAG's Rosenberg Proposes Debate |
- On Monday, Screen Actors Guild president Alan Rosenberg, citing the spread of misinformation, proposed that SAG and American Federation of Television and Radio Artists hold an official debate on the issues involving AFTRA's newly brokered prime-time TV contract with the Alliance of Motion Picture & Television Producers.
June 17, 2008
- Adweek
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| Actors, TV Producers Face Off as Strike Threat Looms |
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| A marketing ploy is 'Bourne' |
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| The 'Bourne' marketing ploy |
- To jump-start sales for a new video game created for "The Bourne Supremacy," Horizon Media decided to take product integration to a new level when it introduced the game on "Jimmy Kimmel Live!" last week.
June 12, 2008
- The Hollywood Reporter
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| Horizon Doubles Up on 'Kimmel' |
- NEW YORK To jump-start sales for a new video game created for The Bourne Supremacy, Horizon Media decided to take product integration to a new level when it introduced the game on Jimmy Kimmel Live! last Friday night.
June 12, 2008
- Adweek
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