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| Chalk it up to Experience |
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| Microsoft takes battle to Tokyo Game Show |
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| YouTube tests 'click-to-buy' ads |
- YouTube announced that it has begun testing new ads which direct users to purchase items featured within individual videos played on the popular video sharing site, such as songs and video games.
October 08, 2008
- The Hollywood Reporter
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| Google AdSense: It's In the Game |
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| Territory reports: Programming in 10 major markets |
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| MCs To Star In Online Games |
- Hip-hop artists like B.G., Bun B, Lil Boosie and Scarface will be featured in a series of online games courtesy of a partnership between Asylum Records and online video quiz game company PopJax.
October 07, 2008
- BillboardBiz
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| YouTube Tests "Click-to-Buy" Ads |
- YouTube announced that it has begun testing new ads which direct users to purchase items featured within individual videos played on the popular video sharing site, such as songs and video games.
October 07, 2008
- Mediaweek
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| PNC Picks A 'Virtual Wallet' |
- A major factor is that many of these young adults are completely immersed in the Web 2.0 lifestyle of texting, gaming and handling just about every element of their lives online.
October 06, 2008
- Brandweek
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| SINGING A NEW TUNE |
- A joint venture of the News Corp. subsidiary and Universal Music Group (UMG), Sony BMG Music Entertainment, Warner Music Group, EMI Music and Sony/ATV Music Publishing, MySpace Music Service (billboard.biz, Sept. 24) represents a turning point for the recording industry and MySpace itself.
October 04, 2008
- BillboardMagazine
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| GETTING PAID |
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| Gamers Flock to IAC's InstantAction |
- NEW YORK IAC's InstantAction.com, a Web-based gaming platform aimed at the hardcore gamer audience, which typically gravitates to Xboxes and PC games, has garnered 800,000 registered users since its March launch -- and is set to widen its potential audience by launching a version developed specifically for a less saturated gaming platform: the Mac.
October 03, 2008
- Adweek
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| Gamers Flocking to IAC's InstantAction.com |
- IACâs InstantAction.com, a Web-based gaming platform aimed at the hardcore gamer audience, which typically gravitates to Xboxes and PC games, has garnered 800,000 registered users since its March launch--and is set to widen its potential audience by launching a version developed specifically for a less saturated gaming platformâthe Mac.
October 02, 2008
- Mediaweek
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| The Future CMO -- a Publisher? |
- Even the word "publishing" sounds old-fashioned, so it's understandably difficult to fathom how the process could possibly be revolutionizing the marketing techniques used by the largest organizations in the world.
October 01, 2008
- Adweek
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| Fox licenses Rosenfeld's services |
- Fox has named Gary Rosenfeld, former head of worldwide licensing and acquisitions for game publisher THQ, as senior vp new-media licensing.
September 30, 2008
- The Hollywood Reporter
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| Fox taps senior vp for new media |
- 20th Century Fox has named Gary Rosenfeld, former head of worldwide licensing and acquisitions for game publisher THQ, as its senior vp of new media licensing.
September 29, 2008
- The Hollywood Reporter
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