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| NBA Bounces McDonald's for Taco Bell |
- NEW YORK The National Basketball Association has signed a four-year deal with Taco Bell, which will replace McDonaldâs as the organizationâs official fast-food sponsor, according to sources.
July 01, 2009
- Adweek
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| NBA Drops McDonald's as Sponsor, Picks Up Taco Bell |
- The National Basketball Association has signed a four-year deal with Taco Bell, which will replace McDonaldâs as the organizationâs official fast food sponsor, according to sources.
July 01, 2009
- Brandweek
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| Role Reversal: Mr. Mom Goes Shopping |
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| USA Nabs Q2 Ratings Victory |
- USA Network held off rival TNT to win the second-quarter ratings crown, averaging 1.37 million adults 18-49, an increase of 9 percent over its Q2 â08 delivery.
June 30, 2009
- Mediaweek
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| USA nabs rating victory from TNT |
- USA Network held off rival TNT to win the second-quarter ratings crown, averaging 1.37 million adults 18-49, an increase of 9% over its Q2 '08 delivery.
June 30, 2009
- The Hollywood Reporter
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| Role Reversal—Mr. Mom Goes Shopping |
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| Carl's Jr., Hardee's Tap 72andSunny for Digital |
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| On-Site Insight: Dallas |
- Dallas is not only home to the Dallas Cowboysâone of the most well-known sports franchisesâit has great southern weather, a major airport providing numerous flights in and out of the city, and top-shelf venue spaces for hosting sporting events for your clients and customers.
June 25, 2009
- Incentive
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| Sapient to Buy Nitro for $50 Mil. |
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| NBA Finals games measure up for ABC |
- In total viewers, and with Sunday's game numbers considered preliminary and expected to rise, the NBA games averaged 14.3 million viewers and a 5.8 rating among adults 18-49 (about 95% of last year's ratings in both measurements).
June 15, 2009
- The Hollywood Reporter
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| Kelly Awards Honor Best in Print Ads |
- At a time when consumers are seeking comfort and diversions from their economic woes, entertainment and liquor campaigns were among the top winners of this yearâs Kelly Awards recognizing the best in magazine ads.
June 14, 2009
- Mediaweek
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| Digital transition heats up hot line |
- LOS ANGELES â Nearly 700,000 calls were received by a federal hot line this week from people confused about the nationwide move on Friday to drop analog TV signals and broadcast only in digital.
June 13, 2009
- The Hollywood Reporter
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| USA Regains Ratings Lead With B-ball on Broadcast |
- With the NBA having decamped to ABC for the final series of the 2008-09 season, USA Network assumed its customary spot at the top of the ratings heap last week, averaging 3.22 million viewers.
June 09, 2009
- Mediaweek
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| USA grabs the rebound |
- With the NBA having decamped from cable to ABC for its championship series, USA Network assumed its customary spot at the top of the ratings heap last week, averaging 3.2 million viewers.
June 09, 2009
- The Hollywood Reporter
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| Newspaper Battle Continues Over Who 'Owns' Scholastic Sports |
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