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| Sprint Seeks Sell-Outs |
- NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to "Sell Out with Sprint" to promote the new Samsung Instinct touch phone.
July 03, 2008
- Adweek
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| NEWS IN BRIEF |
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| In This Together |
- The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle.
July 02, 2008
- Adweek
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| Novela affair for Telemundo, Ford |
- Telemundo is partnering with Ford for the launch of a 22-episode miniseries novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning July 7.
July 01, 2008
- The Hollywood Reporter
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| Telemundo, Ford Strike Pact |
- NEW YORK Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
July 01, 2008
- Adweek
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| MEN7 and Red Bull Prepare for 'Action' |
- NEW YORK MEN7, a multiplatform lifestyle and entertainment network that debuts July 3, has partnered with Red Bull to create a branded entertainment Web series, DNA of Sport.
July 01, 2008
- Adweek
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| In-Game Ads Put Brands in Play |
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| Telemundo, Ford Strike Mini-series Novela Pact |
- Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
June 30, 2008
- Mediaweek
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| The Upfront: Record $80 Mil. Univision-Zubi Deal Sets Stage for Solid Hispanic TV Market |
- The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising.
June 30, 2008
- Mediaweek
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| Domino's Delivers 'Dark Knight Experience' |
- The promotion is part of the pizza chain's effort to leverage, what is expected to be, one of the biggest blockbusters of the summerâThe Dark Knight.
June 30, 2008
- Brandweek
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| Castrol Scores World Cup Sponsorship |
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| Tastes Just Like the Movie |
- In another example of reverse product placement, a drink called Booty Sweat, based on the upcoming action comedy Tropic Thunder, is going to jump off screen and onto store shelves.
June 30, 2008
- Brandweek
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| AMC Throwing Mad Money At Mad Men |
- The dashing, Brylcreemed character, played by John Hamm, is at the center of the biggest marketing campaign that Rainbow Media's AMC network has ever launched.
June 30, 2008
- Brandweek
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| Women rise, shine at THR power fete |
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| FCC to Scrutinize TV, Radio Product Placement |
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