VNU :: Branded Entertainment

	Examples of winning campaigns where brands entertain and entertainment brands.

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Finding Big Ideas at R/GA

Creating Winning Product Placements With Propaganda

Naked's Co-Founder Talks Clios and Branded Ent.

Driving the Audi Message

NASCAR's Race Towards Hollywood

Organic's CEO Shares What's Hot in Digital Campaigns

Author Bo Burlingham Talks Low Budget, High Branding

A&E Television Networks' Strategy, Campaigns and Insights

Product Placement Forecasts & Insights

Food Network and Paramount Partner on 'Last Holiday' with Queen Latifah

P&G Exec Creates Breakthrough Campaigns

Buzz Marketing Group CEO's 10 tips for creating buzz with teens

Chrysler/Jeep VP, talks about driving past the 30-second spot

IAG Founder talks about measuring viewer recall of product placements

Starcom SVP shares insider's view into branded entertainment deals

Massive CEO talks about advertising in games (VIDEO)

Video Games
Mobile Messaging
Research & Tracking
Copyright & Law Meet the Experts
Interviews
Celebrity Appeal
Reality TV
Attracting Teens
Online Promotions
Automotive Ads

ESPN
NIKE
NASCAR
Procter & Gamble
Pepsi
McDonald's
Sony
Verizon
NBC
CBS
Yahoo
AOL
Ford
BMW
GM
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Top 100 Branded Entertainment Opportunities 2006

Top 100 Branded Entertainment Opportunities in 2006
Get access to 100 of 2006's hottest branded entertainment and product placement opportunities in films, DVD releases, TV, celebrity events and music.
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Branded Entertainment Directory - 2006 Edition
Find a comprehensive list of the advertising agencies and brands that are on the forefront of Branded Entertainment.
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Clio Awards
May 13-16, 2006
Recognizing advertising's breakout work at the intersection of creative and media.
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