If having Angela Jolie's Lara Kraft character ride through swampland to Mt. Kilamanjaro in a spotless Jeep isn't enough of a brand's dream come true, how about having the Jeep Grand Cheroke rescue Matthew Mcconaughey and Penelope Cruz from peril in the Sahara desert?
Very few brands are constructing seamless and successful branded entertainment integrations as well as the Chrysler Group is today. And apart from film, the Chrysler Group's innovative and forward thinking branded entertainment strategies have landed their vehicles into the storylines of television shows, DVD tie-in campaigns, video games and most recently, mobile entertainment.
We met with Jeff Bell, VP of Chrysler and Jeep to examine his strategies for branded entertainment success, thoughts on cross-platform distribution, dealings with financial transactions and advice for getting branded entertainment efforts in gear.
