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A Conversation with Author Bo Burlingham





Small Giants: Companies That Choose To Be Great Instead of Big (Portfolio, 2006)


Bo Burlingham is the author of Small Giants, Companies That Choose to be Great Instead of Big (Portfolio, 2006) and the editor at large of Inc. magazine. Drawing on 25 years of small business research (and a massive rolodex) Burlingham offers insights on branded entertainment, and how some companies are using it as a way to break through, without breaking the bank.

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