VNU eMedia Adweek Billboard HollywoodReporter.com About Us Advertise with Us Sign Up for e-Newsletter InsideBrandedEntertainment.com
Spotlight
Driving the Audi Message

Q&A; with Stephen Berkov, Director of Marketing for Audi




Related Articles:
  • Audi And Elton Prepare For Q7 Launch
  • Karmazin's Sirius Inks Exclusive Audi, VW Deals
  • Audi's "The Art of the Heist" Campaign Launched With Stolen A3
  • A New Kind of Car Chase


  • Director of Marketing Stephen Berkov is getting Audi cars plenty of screen time in shows like TNT's "The Closer" and films like "Art of The Heist." His innovative campaigns span across multiple platforms like entertainment, print, online, outdoor and events to connect with consumers. Berkov spoke to Inside Branded Entertainment about campaigns that drive the brand message as far and as fast as possible.

    Listen to AUDIO of the Interview >>
    Read the Interview >>

    In interview, find out about the following:

  • Approach for Using Enteratinment
  • How the Marketing Climate Changed
  • Current Audi Marketing Strategy
  • TV and Film Partnerships
  • Balancing Risk and Reward
  • Quantifying Auto Sales Increases
  • What Works, What Doesn't
  • Creating Organic Integration
  • What's Next for Audi and Branded Entertainment
  • More!

    Listen to AUDIO of the Interview >>
    Read the Interview >>
  • SEARCH
      TIPS
    NEWS & BLOGS
    More News >>>

    Examples of winning campaigns where brands entertain and entertainment brands.

    More Campaigns >>
    Hot branded entertainment trends and insights on how brands can integrate into all media channels.


    More Industry Trends >>
    More and more celebrities are integrating themselves into branded entertainment.


    More Celebrity Stories >>
    Insights on measuring the effectiveness of your branded entertainment campaigns.


    More Measurement Stories >>
    How Branded Entertainment deals are done and what goes on behind the scenes.


    Most Popular Stories This Week


    © 2009 Nielsen Business Media, Inc. All rights reserved.  Terms of Use  |  Privacy Policy