Massive Announces Full Motion Video/Audio Ad Units
July 25, 2005
Massive's improvement: full-motion vid game ads:
Adds TV-like spots to its network
View Press Release
Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment
about their new full motion video/audio ad units, sound and motion billboards and future e-commerce opportunities in video games.
Watch Video Interview (2:35 minutes) - Windows Media Player
Watch Video Interview (2:35 minutes) - Quicktime
Video Interview with Massive CEO Mitch Davis
"Product Integration and Advertising in Video Games"
July 15, 2005
Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment
about product integration and advertising in Video Games.
In this video interview, Mitch Davis shares his insights on:
How the Massive Video Game Advertising Network Works
Video Game Player Demographics and Behavior
How Brands Develop Successful Strategies for Advertising and Integrating into Games
Measurement, ROI, and Costs of Video Game Campaigns
Examples of Successful Campaigns
Video Games and Music
Future of Advertising and Brand Integration in Video Games
... and much more
Watch Video Interview (18 minutes) - Windows Media Player
Watch Video Interview (18 minutes) - Quicktime
View Screenshots of Dynamic Advertising in "Splinter Cell Chaos Theory" published by Ubisoft Entertainment
"Batman Begins" film ad on truck
"Batman Begins" film ad on computer screens
"Coke Zero" ad on soda machine
Video produced by
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