These stories provide insights into hot emerging industry trends in the branded entertainment marketplace. Find out how integrations into TV, film, video games, music, Internet and print are taking shape and finding new ground -- so you can stay ahead of the curve.
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Content Must Catch Up With New-Media World Study: 1% of Mobile Users in Sept. Viewed Video Buyers, Nets Try To Skirt Clutter With Sponsor Deals TV Product Placement Activity Takes A Dive In Third Quarter NPR: Profiting With Podcasting Movies Get in the Game: Adaptations Face Hurdles Can Television Keep Hottest Genre Real? Regulators Take Another Look At Product Placement Study: Product Placement OK With Most Readers Increasingly, TV Shows Are Talking About Themselves TV Tunes: Partners in Crime Study: Gamers Responsive to Ads Vid Game Advertising Future Looks Bright Marketers Push Limits: Evolution of Media Biz Bands & Brands: Q&A W/Sony BMG's VP/GM NBC Uni Future Hinges on New-Media Content Convergence Fulfilled: Inventing the Future Welcome to 2080 A.D.: The Future is Now American Idol (Fox) Breaks Prime-Time Pricing Record Marvel Changes Name, Heads to the Movies Attention-Grabbing Film Promotions were the Exception and Not the Rule Searching for the Elusive 18-34 Male Product Placement in Newspapers Increases Ad Spending Jumps 5.7% to $59.5 billion in first half of 2005 Nielsen: Spanish, Cable TV Ads Up in '05 TiVo CEO Predicts More Ad Demand Lessons for Sports Leagues and Media Partners Product Placement Grows as TV Networks Worry About Glut Is Product to Blame for Soft Hollywood Summer Brand Integration in Video Games: Interview With Nielsen GM Idol-atry: Coke Beats Pepsi, But Is It Hitting A Sour Note? Print Confronts Thorny Product Placement Issues Putting Music into Games and Where Radio Fits In Book Publishers: TV Tie Ins Tie-ins Often Sobering for Liquor Firms Product Placements on the Rise in Multiple Media Channels Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million in 2005 Full-motion Video Game Ads From Massive Playing The Hip-Hop Name Drop Advertising in Video Games: Interview with Massive CEO (VIDEO) Defining and Reaching Teens: Brands, Not Marketers Car Marketers And Networks At Odds Over Heavy Traffic P&G Placements Triple Amid Cutbacks In TV Ad Spending Brand Names In Entertainment: The Trend, and The Controversy, Grows Digital Product Placement Viral Marketing: Risks and Rewards Global Entertainment and Media Will Expand into a $1.8 Trillion Industry in 2009 Helping Advertisers Reach Consumers in a Splintered Media World Win, Draw for Burnett Branding: "Apprentice" and "Contender" 2/3 US Marketers Sponsored Branded Ent. Projects
