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Party People
On "Party People," the second single from upcoming "Brass Knuckles," he sticks to the winning formula, with an upbeat track from Polow Da Don, guest vocals from Fergie and verses effectively chopped and screwed.
May 10, 2008
- BillboardMagazine
MTVN Upfront Keys on Accountability
Jon Stewart and Stephen Colbert killed at last night's MTV Networks upfront presentation, kicking off a 90-minute spree designed to underscore the company's unique bond with its younger target demos.
May 09, 2008
- Mediaweek
Mother of all Hispanic Holidays Gains Presence, Boosts Sales
El DÃa de las Madres is emerging this year as a strategic marketing and promotional vehicle as marketers and Hispanic media mount efforts targeting Hispanics.
May 09, 2008
- Marketing Y Medios
Mercedes Puts 'Sex and the City' on Wheels
The vehicle will be the focus of a new Sex and the City-themed TV spot, via Merkley + Partners, New York, which will begin airing May 11.
May 09, 2008
- Adweek
TBA Global Deepens Its Entertainment Ties
NEW YORK TBA Global has formalized its branded entertainment activities through the creation of TBA Digital Entertainment Engagement Programming, or simply: TBA DEEP.
May 08, 2008
- Adweek
ICM Names Branded Entertainment Chief
NEW YORK One of Hollywood's most powerful talent agencies, International Creative Management, has reaffirmed its commitment to matching stars with brands by hiring marketing veteran Carol Goll to head its global branded entertainment division.
May 08, 2008
- Adweek
Mercedes-Benz Puts 'Sex and the City' on Wheels
The vehicle will be the focus of a new Sex and the City-themed TV spot, via Merkley+Partners, New York, which will begin airing May 11.
May 08, 2008
- Brandweek
Production Advisors Set to Open Office in Chicago
Simon, the first director of business and legal affairs for MTV.
May 07, 2008
- BillboardBiz
ICM Names Head of Branded Entertainment
A former Mercedes-Benz USA marketing exec, Goll will take over a department that launched several years ago under Lori Sale, who left ICM in March to head up an artist marketing group at talent agency Paradigm.
May 07, 2008
- Brandweek
ICM taps Carol Goll
Carol Goll, who oversaw brand marketing at Mercedes-Benz USA for 13 years, has been named head of global branded entertainment at ICM, where she has appointed Andrew Francis as an agent.
May 06, 2008
- The Hollywood Reporter
Primetime product placements edge up in Q1
Product placements grew 6% in primetime in the first quarter thanks to more use by the broadcast networks in reality series because of the WGA strike.
May 06, 2008
- The Hollywood Reporter
MISSING HEADLINE
Starting Sept. 9, the duo will be featured in a 90-minute multimedia show highlighting their greatest hits, performing on a custom-designed stage with multiple video screens and dancers.
May 06, 2008
- The Hollywood Reporter
Cable Holds the Line
The TV campaign is a point of pride for cable operator Charter Communications.
May 05, 2008
- Mediaweek
'The Hills' Is Alive
NEW YORK For the past couple of years, media companies have been pitching the idea that digital platform extensions to their on-air TV shows are the game changers that can keep viewers engaged with the medium and advertisers.
May 05, 2008
- Adweek
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