Recognizing that branded entertainment has quickly become
one of the hottest trends in targeting consumers,
Adweek Magazines created the Buzz Awards to honor excellence
in the integration of brands and media.
Best Sports and Best Overall Program: Momentum Worldwide for American Express
Best Content Sponsorship: Fallon for Lee Dungarees
Best Advertainment: GM Planworks for Pontiac/General Motors
Best Music: Translation for Hewlett-Packard
Best Branded Location: deutschMedia, lead agency among several IPG agencies, for Bank of America
Best Print: Young & Laramore for The Delta Faucet Company
Best Integrated Campaign: McKinney for Audi
Best Wireless Promotion: Fox Mobile Entertainment
Best Film/Movie Product Placement: Walt Disney/Buena Vista/FirstFireworks for Visa
Best Internet: The Martin Agency for Olympus America
Best TV Product Placement: GM Planworks for Pontiac/General Motors
FOR IMMEDIATE RELEASE
Adweek Magazines Presents First Annual "BUZZ AWARDS"
Momentum Worldwide for American Express Awarded Best Overall Program
NEW YORK, NY June 24, 2005 - Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at an exclusive cocktail reception at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards program to honor excellence in the integration of brands and media.
More than 170 entries were judged by Liz Carboni, Senior Manager Media Buying, Kraft Foods; Peter Gardiner, Partner/Chief Media Officer, Deutsch, Inc.; Pat Jones, Director of Development, Carat Entertainment; Jarrod Moses, CEO, Alliance; and Frank Zazza, CEO, iTVX.
Momentum Worldwide took home the grand prize for "Best Overall Program," in addition to its "Sports" category win for "American Express - Live at the U.S. Open."
Other category winners were:
Best Advertainment: GM Planworks for Pontiac/General Motors
Best Content Sponsorship: Fallon for Lee Dungarees
Best Film/Movie Product Placement: Walt Disney/Buena Vista/FirstFireworks for Visa
Best Internet: The Martin Agency for Olympus America
Best Music: Translation for Hewlett-Packard
Best Print: Young & Laramore for The Delta Faucet Company
Best TV Product Placement: GM Planworks for Pontiac/General Motors
Best Wireless Promotion: Fox Mobile Entertainment
Best Integrated Campaign: McKinney for Audi
Best Branded Location: deutschMedia, lead agency among several IPG agencies, for Bank of America
Winners will be profiled in an upcoming issue of Adweek, Brandweek and Mediaweek.
CONTACT:
Shawna Seldon
The Rosen Group
212.255.8455
Shawna@rosengrouppr.com
About VNU Business Publications USA
Adweek Magazines is published by VNU Business Publications USA, a part of VNU Business Media. VNU Business Publications USA publishes 52 b-to-b titles in the entertainment, media, marketing, performance, travel and design industries. Its portfolio also includes The Hollywood Reporter, National Jeweler, and Successful Meetings. For more information, contact Shawna Seldon, The Rosen Group, 212.255.8455 ext. 12 or Shawna@rosengrouppr.com
