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Sprint Seeks Sell-Outs
NEW YORK Sell out your pets, your family and friends! A YouTube contest launched this week by Goodby, Silverstein & Partners asks consumers to "Sell Out with Sprint" to promote the new Samsung Instinct touch phone.
July 03, 2008
- Adweek
NEWS IN BRIEF
The Federal Communications Commission said June 26 it may change its 70-plus-year-old sponsorship-identification rules to reflect the rise of product placement and product integration on television.
July 03, 2008
- Back Stage West
In This Together
The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle.
July 02, 2008
- Adweek
Novela affair for Telemundo, Ford
Telemundo is partnering with Ford for the launch of a 22-episode miniseries novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning July 7.
July 01, 2008
- The Hollywood Reporter
Telemundo, Ford Strike Pact
NEW YORK Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
July 01, 2008
- Adweek
MEN7 and Red Bull Prepare for 'Action'
NEW YORK MEN7, a multiplatform lifestyle and entertainment network that debuts July 3, has partnered with Red Bull to create a branded entertainment Web series, DNA of Sport.
July 01, 2008
- Adweek
In-Game Ads Put Brands in Play
Married women are spending more time playing online games and continuing to drift away from broadcast and print.
June 30, 2008
- Adweek
Telemundo, Ford Strike Mini-series Novela Pact
Telemundo is partnering with Ford for the launch of a 22 episode mini-series novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning on July 7.
June 30, 2008
- Mediaweek
The Upfront: Record $80 Mil. Univision-Zubi Deal Sets Stage for Solid Hispanic TV Market
The Hispanic TV upfront was much more active for top-rated Spanish-language network Univision than No. 2 Telemundo last week, with Univision completing a record-setting, $80 million cross-platform deal with Hispanic media agency Zubi Advertising.
June 30, 2008
- Mediaweek
Domino's Delivers 'Dark Knight Experience'
The promotion is part of the pizza chain's effort to leverage, what is expected to be, one of the biggest blockbusters of the summerâThe Dark Knight.
June 30, 2008
- Brandweek
Castrol Scores World Cup Sponsorship
Motor oil maker Castrol will increase its ties to soccer through a global sponsorship deal with the FIFA World Cups in 2010 and 2014, the company announced today.
June 30, 2008
- Brandweek
Tastes Just Like the Movie
In another example of reverse product placement, a drink called Booty Sweat, based on the upcoming action comedy Tropic Thunder, is going to jump off screen and onto store shelves.
June 30, 2008
- Brandweek
AMC Throwing Mad Money At Mad Men
The dashing, Brylcreemed character, played by John Hamm, is at the center of the biggest marketing campaign that Rainbow Media's AMC network has ever launched.
June 30, 2008
- Brandweek
Women rise, shine at THR power fete
The fact that women have made great strides in the entertainment industry but still face many challenges was a common theme addressed by various speakers this year at The Hollywood Reporter's 16th annual Women in Entertainment Power 100 breakfast.
June 29, 2008
- The Hollywood Reporter
FCC to Scrutinize TV, Radio Product Placement
The increasing use of product placement on TV and radio has caught the attention of the Federal Communications Commission.
June 27, 2008
- Mediaweek
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